Jeffrey Pfeffer and Richard Salancik (1978)
The External Control of Organizations

I recommend reading chapters 1 and 3, and only reading my summary of chapters 6 and 7.

1: An External Perspective on Organizations
The basic premise: Organizations must constantly struggle to survive.  The key to survival is acquiring resources from the environment, which is composed of other organizations.  The problem is that the environment is unstable and undependable.

Past organizational research has mostly focused on the problems of using resources – in other words, on processes within a single organization.  But resources must be acquired before they can be used, and this involves exchange with the environment.

Organizational effectiveness = an organization’s “ability to create acceptable outcomes and actions” (11).  This means acceptable to outside constituents; effectiveness is an external standard of performance.  By contrast, efficiency is an internal standard.  Efficiency is a question of how well the organization is meeting its goals; this is very different from the question of whether outside constituents are satisfied.

The organizational environment could be defined as every event that affects the org., but this would not be a useful definition.

Constraint = “action can be said to be constrained whenever one response to a given situation is more probable than any other response to the situation, regardless of the actor responding” (14).  (In other words, all the time.)

In a situation of environmental constraint, what is the role of management?  It is partly symbolic: managers personify the organization and enhance members’ feelings of predictability and control.  This is an important social role.
Managers must also guide the organization’s adjustment to environmental reality.  This means filling two functions:

3: Social Control of Organizations
Interdependence = “exists whenever one actor does not entirely control all of the conditions necessary for the achievement of an action or for obtaining the outcome desired from the action” (40).  (Again, this means all the time.)  Types:
1. Outcome interdependence = “the outcomes achieved by A are…jointly determined with the outcome achieved by B.”  (Ex: market with two sellers)
2. Behavior interdependence = “the activities are themselves dependent on the actions of another social actor.”  (Ex: trying to organize a poker game)
Two types of outcome interdependence:
1. Competitive relationship = zero-sum relationship
2. Symbiotic relationship = “the output of one is input for the other.  It is possible for both to be better off or worse off simultaneously.”

Conclusions about interdependence:

Organizations must respond to the demands of the environment in order to survive, but they cannot respond to every demand since demands often conflict.  Page 44: conditions that make successful influence likely.

Out of the list on p. 44, three main factors determine the dependence of one organization upon another.
1) The importance of the resource to the focal organization.  This involves two aspects:

2) The outside group’s discretion over the allocation and use of the resource.  Discretion can derive from possession, access, use or ability to make rules and regulations.

3) The concentration of resource control.  An organization is more dependent to the extent that the resources it needs come from one, or a few, suppliers.  Interesting point: any regulation increases concentration of resource control, because those who want greater access to the resource can then attempt to influence the regulators instead of the suppliers.

In these terms, dependence = “the product of the importance of a given input or output to the organization and the extent to which it is controlled by a relatively few (outside) organizations” (51).  It is a measure of influence.

However, concentrated power is not a source of influence alone.  There must be no effective countervailing power.  In other words, there must be asymmetry in the exchange relationship.  Asymmetry is the true source of power.  (Here, P&F are following Blau, Exchange and Power in Social Life.)

6: Altering Organizational Independence
One way for an organization to manage its interdependence is through merger.

Vertical mergers reduce symbiotic interdependence, or the dependence of an organization upon suppliers and customers.
P&F’s data support this assertion; an organization’s transactions with a given industry predict its likelihood of effecting a merger with an organization in that industry.  (However, P&F’s data are aggregated at the industry level, making the results somewhat difficult to interpret.)  There is little support for the alternative hypotheses that vertical mergers are random, that they are based on the profitability of the target company, or that they are more likely in highly concentrated industries.
Another alternative hypothesis involves familiarity: mergers occur between organizations that have good information about one another.  However, P&F find that:
1. Merger activity is highly correlated with purchase transactions in highly concentrated environments.  In such environments, where there are few suppliers, inputs are a major source of uncertainty, so organizations will try to merge backward.
2. Merger activity is highly correlated with sales transactions in moderately concentrated environments.  In such environments, firms do not have overwhelming market power over their customers, but they are not passive price takers either.  Hence, they will try to merge forward.
This confirms the basis of the resource dependence hypothesis but not the familiarity hypothesis.

Horizontal mergers primarily reduce competitive interdependence.  (Some horizontal mergers reduce symbiotic interdependence.)
Competitive uncertainty is highest in moderately concentrated industries, where firms are too big to be price takers, but there are too many firms for them all to coordinate their activities informally.
P&F’s findings: horizontal merger activity peaks when the top 4 firms in an industry control 40% of the market – an intermediate level of concentration.

Diversification is a way of reducing dependence on a single, critical exchange by involving the firm in new and unrelated types of exchange relationships.
P&F find that diversification is significantly correlated with dependence on a single transaction, and especially on doing business with the federal government.  (The same result is found using Israeli data.)

Mergers are really just a special case of growth.  Growth always helps deal with dependence.

Alternative theories about growth:

  • Successful organizations always face pressure for growth.  This theory ignores the fact that organizational growth is based on a decision.
  • Individual motives of leaders
  • Profitability
  • Economies of scale
  • Empirical data show no consistent relationship between merger activity and profitability.  However, diversified mergers tend to result in higher profits.  This seems to confirm the resource dependence argument; a firm that wants to diversify has a much wider range of targets from which to choose, compared to a firm that needs to buy a supplier or a customer.
    Furthermore, there is no consistent relationship between growth per se and either profitability or economies of scale.
    The argument that executives conduct mergers in order to increase their personal wealth is inconsistent with the facts that executive compensation today is heavily based on stock, and that merged companies are not, on average, more profitable or valuable than others.
    (All of this seems naïve and non-cognitive.  Can’t organizational actors think, wrongly, that mergers have these effects?)

    P&F believe that organizations grow in order to enhance stability and reduce uncertainty.  Reasons:

    7: The Negotiated Environment
    Merger is one of the rarer, more extreme ways of managing dependence.  Many other mechanisms exist to reduce uncertainty through interorganizational coordination, linkages, and social control.  These mechanisms create a “negotiated environment”. Much of the negotiated environment consists of “organizational linkages”.  Organizational linkages are a form of networking, and provide the benefits all networks offer. One part of the negotiated environment is shared social norms.  Organizational norms are hard to study, but P&F suggest they arise to increase trust and predictability in relationships, and decay when they no longer serve that function.
    Norms of trust and predictability are strengthened by reciprocity: people are less likely to break them if they will interact again in the future.
    Evidence suggests that norms prevent: Obviously, managers cannot simply create a normative environment.  But they must respond to the existing one, and perhaps attempt to influence it.

    Joint ventures are a mechanism for explicit interorganizational cooperation.
    Empirically, P&F find support for the idea that joint ventures reduce uncertainty.  They are likely to occur under conditions of intermediate industry concentration, which is where uncertainty is highest.  They are also likely when concentration is high, since firms in concentrated industries control more of the market when they cooperate.  (This is written rather vaguely.  The distinction between the effects of high and intermediate concentration is not clear.  It is also not clear how things are different if the partners are in two different industries.)
    The patterns of joint ventures between companies in two different industries mirror those for vertical mergers.
    The patterns of joint ventures within a single industry mirror those for horizontal mergers.

    Another method of organizational linkage is the use of interlocking boards of directors.  This is a form of cooptation.  Participation in a board gives an outside interest a stake in the organization.  However, the board members may gain real influence in the organization and divert it from its original purposes.  (Refer to Selznick.)
    P&F find that the appointment of interlocking directors parallels the use of joint ventures: they are likely to be found when concentration is high or intermediate.
    The use of outside directors is correlated with firm size, with the debt/equity ratio (a measure of the firm’s financial health), and the firm’s regulatory environment.  In fact, a board composition that deviates from the “optimal” composition (in terms of form size, financial health and regulation) is negatively related to performance.
    A study of hospital boards shows that hospitals which need more resources from the environment are more likely to appoint board members based on the support they can provide, rather than based on their administrative skills.

    When industry concentration is low, joint ventures and interlocking directorates do not reduce much uncertainty.  Organized trade associations and cartels do a better job because they bring large numbers of organizations together at the same time.